You Must Have a Marketing Plan

Having a plan is the key to every marketing campaigns.  For each campaign, you should have a goal in mind.  Your plan should include goals, objectives, your methods, a marketing time line, and financial projections.

Your Traffic Must Convert

If your intention is to sell a product or service, traffic is pointless if you are not creating revenue.  When creating a marketing plan, you should always find ways to create targeted traffic.

Make sure you advertise your website on websites and communities where the community will be likely to buy your product or service.  If you are selling dog food, join a pet lover’s community.  If you are selling financial tips, join a financial community.  The more specific you make you’re marketing efforts, the less likely you will waste money by reaching consumers who are not in your target market.

Use Links to Build Relevant Traffic

SEO has been a buzzword for a few years.  SEO efforts are overrated.  Instead of using social media and blogs to build meaningful relationships with a target market, most internet marketers spam blogs in order for Google to notice a link and (hopefully) increase their website’s ranking in Google.

Optimizing a website for Google is very important, but developing meaninful relatinships with blogger’s and important communities has been shoved aside for Search Engine Optimization recently.

Many marketers don’t consider that a considerate thought or comment could intrigue readers, increase your brand equity, and build traffic to your website.  Relevant blog comments result in increased credibility for your brand.

Using robots or paid “SEO specialists” to “spam” blog comments just for a link is not only unethical, but it will also hurt your website’s brand and alienate potential customers.